Content Partner Recruitment Strategies: How to Stand Out in a Crowded Market
Content partnerships are a valuable tool for building your brand, boosting revenue, and breaking into new markets. However, if you want to use this proven partnership strategy to make your brand stand out, you must first find and activate the right partners.
Let’s review some strategies that you can use to accelerate your content partner recruitment efforts.
Understanding the competitive landscape
Before you attempt to recruit content partners, you need to take stock of the competitive landscape. Once you know what you are up against, you can evaluate prospective partners and identify where to place your content.
As you assess the competitive landscape, research the types of sites that are most popular among your target demographic(s). Some examples may include review platforms, forums, or blog sites that are relevant to your industry.
Researching potential partners
There is no such thing as a one-size-fits-all content partner. If you want your content strategy to drive real results for your brand, focus on bespoke partners who align with your goals, brand values, and niche.
To find the right partner, you will need to:
- Understand their niche
- Make sure your target audience aligns with theirs
- Assess the quality of their content
- Review engagement metrics
- Ensure brand alignment
Acceleration Partners used these criteria to find a bespoke content partner for our client Stitch Fix. AP and Stitch Fix’s new partner helped the personal styling company achieve:
- 26,000 article views
- 1,583 clicks
- 128 “first fixes”
The partner made an immediate impact and outperformed all but one of Stitch Fix’s existing content partners.
Crafting compelling offers
Content partnerships are symbiotic relationships. Your partner supports your brand by providing quality content and driving traffic, sales, or awareness. However, if you want to land top partners, you must bring something to the table as well.
When crafting offers for prospective partners, make sure that they are compelling. Offer competitive commission rates, exclusive promotions, and access to top-performing products. If you want to sweeten the deal, let them know you are interested in collaborating on projects that will help them grow their presence and expand their reach.
Nurturing sustainable relationships
The last thing you want is a revolving door of content partners. Instead, try to cultivate long-term, mutually beneficial relationships that are built on trust and transparency.
To nurture sustainable relationships, always engage in open communication and actively collaborate with your partners. Ensure that you have shared goals and offer fair compensation to incentivise consistent performance and loyalty.
Before you know it, you will have a growing network of content partners who are in alignment with your brand and its audience.
Focusing on a strategic outreach approach
A strategic outreach approach is key to building an impactful content partner network. Acceleration Partners has mastered the art of strategic outreach, which we have proven time and again by helping our clients acquire new content affiliates that align with their goals.
For instance, a long-time retail client tasked AP with recruiting 6,600 new high-quality content affiliates in a short time frame. In just five months, we beat the client’s goal and increased its affiliate join rate by 127%.
Balancing short-term and long-term goals
While it is vital to set bold short-term goals, you must also set realistic expectations for yourself and your content partners. Be clear about these expectations so everyone is on the same page. Additionally, show commitment to the growth of your partners and do your part to help them succeed at the tasks you have assigned them.
When setting goals, identify both short-term milestones and longer-term objectives. Also, emphasise mutual success when conveying these goals to your partners so that they know you want them to thrive, too. Demonstrating you are conscious of their success will go a long way in cultivating lasting partnerships.
Want to Learn More? Download Our Guide
Choosing the right content partners does not have to be a mystery-filled, tedious process. Acceleration Partners will help you identify and connect with strategic content partners who are ready to support your vision and promote your long-term growth.
To learn more, download our Guide to Working With Content Partners, a free resource that provides actionable tips for recruiting and activating content partners.
Helping brands unlock growth through partnerships.