Affiliate Marketing 2024: New eMarketer Report

At Acceleration Partners, we believe it will be a combination of innovation, strategic adaptation, and the ability to meet the rising demands of both consumers and advertisers. Our team, including thought leaders like Renee Christensen, AP’s Senior Director of Data & Analytics Strategy and contributor to this eMarketer report, continues to push the boundaries of what’s possible in affiliate marketing to ensure brands stay ahead of the curve.

Download the report for more insights on:

• The shift of affiliate marketing beyond a bottom-funnel, tactical channel
• Forecasted double-digit ad spending growth in 2025 and 2026, driven by flexibility and innovation
• The rise of newer, smaller players driving momentum in the affiliate space
• Impact of Google’s updates on traffic patterns and the push for publishers to diversify strategies
• How data-driven targeting, personalisation, and customisation are shaping affiliate marketing’s future
• The growing sophistication of consumers and its implications for advertisers and publishers
• Affiliate marketing’s increasing visibility through the creator economy, connected TV (CTV), and commerce media