2023 Trends: Recession-Proof Your Partnership Marketing Strategy
The global partnership marketing industry is always evolving and adapting, requiring brands to be quick on their feet and forward thinking. In an uncertain economy,... Read more.
AP & Awin: Expanding To New Markets Through Partnerships
Launching and managing a successful partnership marketing program is no easy feat. Staying on top of affiliate and influencer trends, understanding which strategies... Read more.
Moving to Outcomes
The unique selling point of partnership marketing is that it is measured by outcomes, offering brands a meaningful way to track the success of marketing activities.... Read more.
How Brands are Redirecting Their Marketing Spend
Now more than ever, re-evaluating your marketing spend matters.... Read more.
Partner Innovation Week: Spotlight on FinTech
Have you ever wondered how crypto-currency, buy now pay later solutions, investments, bank rewards, and card-linked offers can contribute to the success of an affiliate... Read more.
Going Global: How to Run a Global Affiliate Program
As countries become increasingly connected across the world, many brands are looking to operate marketing channels across borders and increase brand awareness in... Read more.
Perspectives on Performance Partnerships: Mass Media Publishers
Mass media publishers have become one of the most sought-after partners within brands' affiliate programs. Their impressive ability to produce quality content and... Read more.
Unlocking Growth with B2B Partnerships
Most B2B companies want to reach new audiences and drive sustainable revenue. What many leaders within these businesses have discovered is that affiliate partnerships... Read more.