Diversify Your B2B Strategy with Partnership Marketing for Maximum Growth and Competitive Edge
The business-to-business marketing space is largely dominated by two different approaches, paid advertising and account-based marketing (ABM). There is no question... Read more.
Avoid the Pitfalls of a Not-So-Global Partnership Marketing Agency
Partnership marketing is a powerful revenue-generating channel that can help your business tap into new markets, increase sales in existing ones, and fuel the continued... Read more.
Breaking the Rules: Mastering the Art of Influencer Marketing on TikTok
TikTok is disrupting the influencer partnership marketing world—it's a forever evolving space that doesn't have written rules for success or optimization. As a... Read more.
Making A Case For Coupon Affiliates
Some brands have hesitated to include coupon sites in their affiliate programs due to concerns about potential harm to their brand, lack of incremental revenue,... Read more.
AP Rings In The New Year By Welcoming 5 New Clients
We are delighted to kick off the new year with five new brands from a variety of business verticals, specifically with a focus on health & wellness, technology and... Read more.
The APAC Affiliate Marketing Handbook
The e-commerce landscape across the Asia-Pacific (APAC) is exploding. Due to its size, diversity and stratospheric growth in online-shopping, the APAC region offers... Read more.
APVision: AP’s Technology Tool That’s Elevating Program Strategy
We sat down with Tess Waresmith to learn more about our proprietary technology called APVision, and how this revolutionary tool is elevating program strategy through... Read more.
2023 Trends: Recession-Proof Your Partnership Marketing Strategy
The global partnership marketing industry is always evolving and adapting, requiring brands to be quick on their feet and forward thinking. In an uncertain economy,... Read more.