2023 Trends: Recession-Proof Your Partnership Marketing Strategy
With 2023 underway, marketing budgets are being set for this new year to account for the ever-changing industry. Before finalizing your marketing spend, take a look... Read more.
How to Take Advantage of Rising Global Consumer Confidence
Historically, most central banks have strived to keep inflation at a constant but low rate ranging between 1.5% and 4%. However, 2022 saw a global inflation rate... Read more.
Affiliate Marketing Glossary
The affiliate marketing industry uses a LOT of homonyms – words that are spelled the same, often even pronounced the same, but have different meanings. Think of... Read more.
Diversify Your B2B Strategy with Partnership Marketing for Maximum Growth and Competitive Edge
The business-to-business marketing space is largely dominated by two different approaches, paid advertising and account-based marketing (ABM). There is no question... Read more.
Avoid the Pitfalls of a Not-So-Global Partnership Marketing Agency
Partnership marketing is a powerful revenue-generating channel that can help your business tap into new markets, increase sales in existing ones, and fuel the continued... Read more.
Breaking the Rules: Mastering the Art of Influencer Marketing on TikTok
TikTok is disrupting the influencer partnership marketing world—it's a forever evolving space that doesn't have written rules for success or optimization. As a... Read more.
Making A Case For Coupon Affiliates
Some brands have hesitated to include coupon sites in their affiliate programs due to concerns about potential harm to their brand, lack of incremental revenue,... Read more.
AP Rings In The New Year By Welcoming 5 New Clients
We are delighted to kick off the new year with five new brands from a variety of business verticals, specifically with a focus on health & wellness, technology and... Read more.