Moving to Outcomes: Why Partnerships are the Future of Marketing
The marketing game has drastically evolved during the 21st century, especially in the last 10 years. Even as it becomes more difficult for brands to get a good return... Read more.
Affirm: How “Buy Now, Pay Later” is Changing the Payment Landscape
Affirm: How "Buy Now, Pay Later" is Changing the Payment Landscape... Read more.
How Subscription Brands Can Overcome “Subscription Fatigue” with Affiliate Marketing
Amidst ongoing economic uncertainty, subscription models can still find success by offering consumers a combination of convenience and value, especially when providing... Read more.
Why Brands Must Keep Gen Z in Mind with Affiliate Marketing
Trademark Plus (TM+) is a term that gets thrown out often in affiliate marketing, but do you know what it means and how brands are successfully leveraging it in... Read more.
Why Retailers Need to Transition to Performance Partnerships
What is performance marketing? There’s no consistent definition, really. It’s hard to nail one down when many in the affiliate industry are rebranding as “performance”... Read more.
How I Balance Work and Life (Or How I Fail at Both Most of the Time)
A little more than three years ago, I became a first-time mom. As I entered the world of feeding times, nap schedules, and general post-pregnancy life and eventually... Read more.
Employee Spotlight: Tyla Cobb
This month we are featuring Tyla Cobb, VP of Client Services, for some of Acceleration Partner’s global clients. Tyla’s role includes overseeing the... Read more.
Is Your Brand Ready for Back-to-School Shopping?
With summer in full swing, now is the perfect time for your brand to start thinking about its back-to-school marketing plans. Hammering out the details of your... Read more.
How Brands in China are Leveraging Affiliate Marketing As Economy Reopens
The COVID-19 global pandemic significantly affected customer demand for goods and services around the world. For months, Wuhan and most other cities in China were... Read more.
The Marketing Channel Retailers Are Reopening Their Budgets For
In addition to changing how consumers work, the COVID-19 crisis is also changing how they shop. Instead of going to brick-and-mortar stores to purchase goods, consumers... Read more.