Why Retailers Need to Transition to Performance Partnerships
What is performance marketing? There’s no consistent definition, really. It’s hard to nail one down when many in the affiliate industry are rebranding as “performance”... Read more.
How I Balance Work and Life (Or How I Fail at Both Most of the Time)
A little more than three years ago, I became a first-time mom. As I entered the world of feeding times, nap schedules, and general post-pregnancy life and eventually... Read more.
Employee Spotlight: Tyla Cobb
This month we are featuring Tyla Cobb, VP of Client Services, for some of Acceleration Partner’s global clients. Tyla’s role includes overseeing the... Read more.
Is Your Brand Ready for Back-to-School Shopping?
With summer in full swing, now is the perfect time for your brand to start thinking about its back-to-school marketing plans. Hammering out the details of your... Read more.
How Brands in China are Leveraging Affiliate Marketing As Economy Reopens
The COVID-19 global pandemic significantly affected customer demand for goods and services around the world. For months, Wuhan and most other cities in China were... Read more.
The Marketing Channel Retailers Are Reopening Their Budgets For
In addition to changing how consumers work, the COVID-19 crisis is also changing how they shop. Instead of going to brick-and-mortar stores to purchase goods, consumers... Read more.
Q2 2021 Benchmark Report of Global Affiliate Programs
One key factor has stood out from this last quarter; consumer demand continues to rise.... Read more.
Breaking Into a New Market With Affiliate Marketing
Are you looking to expand your business into a new market? Affiliate marketing can be a powerful tool to help you achieve that goal. In this blog, we'll guide you... Read more.
How Affiliate Marketing Is Disrupting Traditional Advertising Strategies
For decades, traditional advertising strategies like print ads, billboards, and television ads were the pinnacle of brand building and lead generation. However,... Read more.
A/B Testing in Affiliate Marketing: The Power of Data-Driven Decisions
In the fast-paced world of affiliate marketing, staying ahead of the competition requires making informed decisions based on solid data. One powerful tool that can... Read more.