Navigating Web 3 Marketing: Practical Insights and Strategies for Brands
Cryptocurrency and NFTs might not have the best reputation right now, but it's important to understand the progress towards Web 3 adoption, even on platforms like... Read more.
Earn Customers and Keep Them: Maximizing LTV with Partnership Marketing
Business leaders have long valued volume when it comes to their affiliate partners. This approach has also been favored by affiliate partners, as generating more... Read more.
Partner Q&A With Button
In today's mobile-first world, optimizing the mobile shopping experience is essential for marketers to drive profitable growth.... Read more.
Drive Better ROI and Accountability With Incrementality in Affiliate Marketing
Over the past few years, incrementality has become a key measurement within affiliate marketing, and for good reason. It represents a great tool for improving accountability... Read more.
MyFitnessPal Selects Acceleration Partners to Manage Their Affiliate Program
MyFitnessPal has selected Acceleration Partners (AP) to take over program management of their affiliate marketing program!... Read more.
How Fintech Is Leveraging Partnership Marketing To Acquire New Users
Consumers are embracing fintech solutions like mobile banking apps, credit monitoring tools, and the like at an astonishing rate. This ever-growing hunger for financial... Read more.
SOREL Selects Acceleration Partners to Manage Their Affiliate Program
SOREL has selected Acceleration Partners (AP) to take over program management of their affiliate marketing program!... Read more.
How Affiliate Marketing Can Test the Performance of Other Marketing Channels
Under normal market conditions, businesses are wary about wasting marketing dollars or overinvesting in unproven marketing channels. In the current climate, organizations... Read more.
Influencer and Affiliate Marketing: Complementary Strategies for Partnership Marketing
When influencers first hit the scene, many brands gave them little attention. This is understandable, as few could predict just how impactful these social media... Read more.
Columbia Sportswear Selects Acceleration Partners to Manage Their Affiliate Program
Columbia Sportswear has selected Acceleration Partners (AP) to take over program management of their affiliate marketing program!... Read more.