Why Analytics Tech and Talent are Fundamental to Run an Effective Partnership Marketing Program
Partnership marketing is a powerful tool for brands looking to grow their business, but it requires a strategic and data-driven approach to achieve maximum results.... Read more.
The Potential Impact of ChatGPT and AI Technology on Affiliate Marketing
With the constant evolution and improvement of technology, more brands have started to come across artificial intelligence (AI) and machine learning tools within... Read more.
Elevate Your 2023 Marketing Strategy and ROI with Affiliate Partnerships
Given the state of the current global economy, marketers are being extra cognizant of which channels are most efficient and driving the best results. As costs of... Read more.
Maximizing Sales with CSS: The Benefits of Partnering with Shopping Affiliates
Affiliates play a vital role in partnership marketing, and brands cannot have an affiliate program without them. The worldwide affiliate marketing industry is valued... Read more.
How to Take Advantage of Rising Global Consumer Confidence
Historically, most central banks have strived to keep inflation at a constant but low rate ranging between 1.5% and 4%. However, 2022 saw a global inflation rate... Read more.
Diversify Your B2B Strategy with Partnership Marketing for Maximum Growth and Competitive Edge
The business-to-business marketing space is largely dominated by two different approaches, paid advertising and account-based marketing (ABM). There is no question... Read more.
Avoid the Pitfalls of a Not-So-Global Partnership Marketing Agency
Partnership marketing is a powerful revenue-generating channel that can help your business tap into new markets, increase sales in existing ones, and fuel the continued... Read more.
Breaking the Rules: Mastering the Art of Influencer Marketing on TikTok
TikTok is disrupting the influencer partnership marketing world—it's a forever evolving space that doesn't have written rules for success or optimization. As a... Read more.
Making A Case For Coupon Affiliates
Some brands have hesitated to include coupon sites in their affiliate programs due to concerns about potential harm to their brand, lack of incremental revenue,... Read more.
AP Rings In The New Year By Welcoming 5 New Clients
We are delighted to kick off the new year with five new brands from a variety of business verticals, specifically with a focus on health & wellness, technology and... Read more.