As of the 2nd March 2021, Acceleration Partners has officially completed the acquisition of R.O.EYE’s agency business, a UK-based performance marketing agency founded by Mark Kuhillow.
As a result of the acquisition, Acceleration Partners will be taking over the management of R.O.EYE’s affiliate marketing clients in the UK and incorporating them into the Acceleration Partners business.
“We have built strong relationships with our clients over the years, so it was vitally important to me that we found the right agency to acquire this part of the business. I know the team at Acceleration Partners well, and they will continue the great service we have delivered over the years,” commented Mark Kuhillow, founder of R.O.EYE.
This is Acceleration Partners’ second acquisition since partnering with Mountaingate Capital in December 2020 to create a leading platform business focused on global partner marketing solutions. In January, Acceleration Partners acquired Streamline Marketing, a leading US performance marketing agency founded by CEO Jon Claydon.
The acquisition of R.O.EYE’s agency business in the UK strengthens Acceleration Partners’ position as the affiliate and partner marketing industry leader. Since launching in July 2017, Acceleration Partners’ EMEA business has seen significant growth and the team of in-market experts manage over 30 leading brands across 16 European countries.
“We are excited to have acquired the agency business from R.O.EYE, having admired and respected the role R.O.EYE have played in the UK affiliate industry since 2004,” said Helen Southgate, EMEA and APAC Managing Director, Acceleration Partners. “The two companies have similar core values around servicing clients to a high standard, integrity and creating a workplace for people to thrive. We look forward to continuing the excellent service with our team here at Acceleration Partners, as we continue to grow our client base and team across the UK and Europe.”
Additionally, while Acceleration Partners have acquired the R.O.EYE agency business, global affiliate marketing network Awin has acquired the multi-touch attribution technology, independently developed by R.O.EYE, SingleView. Additionally, all R.O.EYE and SingleView staff will become part of Awin.