November 7th 2022
Has your brand been told there's a one-size-fits-all approach to affiliate marketing? Have you used a universal plan for adding affiliates into your programme? These common approaches can have some significant consequences to your affiliate programme's performance.
It's important to note that there is no one-size-fits-all approach when building a partner strategy for your affiliate programme; it takes careful consideration, planning and testing to ensure common goals are established between a brand and its affiliate partners.
We created this guide to offer a more comprehensive view of just how diverse and nuanced performance-based partnership opportunities are in affiliate marketing.
Read our guide to learn about the diverse types of affiliate partnerships that are adding value to brands' affiliate programmes, including:
- Traditional affiliates (voucher, deal, loyalty/cashback and sub-affiliate networks)
- Card-linked offer affiliates
- Influencers and influencer networks
- Mass media affiliates
- Search / TM+ affiliates
- Brand to brand partnerships
- Technology affiliates
- And more!
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