2024 PMA Survey: U.S. Brand Results and Analysis

Unlock Insights from the 2024 PMA U.S. Brand Survey

Discover exclusive insights into the world of U.S. brand affiliate programs with the latest video from the Performance Marketing Association (PMA). Conducted between June 1 and August 31, 2024, this comprehensive survey gathered responses from over 300 industry professionals managing affiliate programs on a wide range of networks and platforms.

This survey dives into key industry data, uncovering trends and strategies used by leading brands and networks. Access the video to explore:

• Primary Business Sectors & Subsectors – A breakdown of the industries leading the affiliate landscape
• Network & Platform Usage – Insights into the networks and tracking platforms preferred by brands – Publisher Activity Analysis – Trends in click-through and sales activity over time
• Revenue & Spend by Publisher Type – How brands are allocating budgets across diverse publisher types
• Toolbar & Extension Use – A closer look at software engagement, including downloadable tools and extensions
• Subnetwork Approval Trends – Current stances on subnetwork partnerships …and much more.

Led by industry experts, the panel discussion includes our Senior Director of Strategy and Insights, Renee Christensen, alongside representatives from the PMA, Awin, Everflow, and Round Barn Labs.

Watch the video now to learn how top brands are driving growth through innovative affiliate strategies and partnerships.