How to Win Cyber Week 2026
Consumers aren’t pulling back this holiday season, but they are being more careful about when and where they spend. eMarketer projects holiday retail sales will grow 4.1 percent in November and December, while Cyber Five reclaims its place at the center of the calendar and crosses $50 billion in e-commerce for the first time.
The brands that win this year are the ones building presence months before checkout, not just during the biggest sales moments.
This guide breaks down what our H1 2026 client data shows about where growth is concentrating, how AI-driven discovery is reshaping the funnel, and what it takes to build a smarter partner mix heading into Q4.
Inside, you’ll discover how to:
01
Win the season before checkout
- Understand why the shopping window is shifting earlier, and how to build presence across the whole journey.
02
Back the partners actually winning
- See where loyalty, BNPL, CLO, and influencer partnerships are gaining ground.
03
Turn shrinking volume into stronger value
- Learn why fewer clicks are converting at a higher rate, and how to focus on traffic quality over traffic volume.
04
Show up in AI-driven discovery
- See how your affiliate program is already shaping AI answers, and how to build citation authority for the holiday season.
05
Spend smarter, not bigger
- Find out how reallocating budget across partner types drives more growth per commission dollar than adding spend.
Ready to make affiliate one of your most efficient acquisition channels?
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$8.6 BILLION
Client Revenue Driven (2025)
110M+
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$430M+
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200+
Active Clients Managed
4
Clients in Fortune 500’s Top 10
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Our team is trusted by top brands across industries, helping them connect with the right buyers through performance partnerships, traditional affiliate, influencer, performance PR, content and B2B partnership marketing.
