Creator Loyalty: The New Growth Engine

Influencer marketing is evolving, and taking a transactional approach to relationships is no longer enough to stand out. Long-term creator partnerships are essential for building brand trust, generating authentic content, and delivering sustainable performance. 

Are you ready to move beyond one-off campaigns and cultivate powerful, lasting relationships that drive real results? Join industry leaders from Newton Baby and Select Management, alongside experts from Acceleration Partners and Lumanu, as they unveil the strategies and secrets to nurturing influencer partnerships rooted in transparency, fair compensation, mutual respect, and long-term value. 

What you’ll learn: 

• Relationship-First Approach: Understand why shifting from a transactional mindset to a relationship-first strategy is crucial for unlocking sustained growth and competitive advantage in the creator economy. 

• Empowering Creators for Mutual Success: Discover how to equip your creators with the right tools, resources, and incentives, fostering an environment where they can thrive and deliver their best work. 

• The Power of Timely & Transparent Payments: Learn strategies to streamline your payment processes, ensure on-time compensation, and build trust with creators by navigating your internal AP teams and systems effectively. 

• Ongoing Support & Reciprocal Value: Explore how consistent collaboration, open communication, and hands-on engagement cultivate loyalty and advocacy, transforming creators into true brand partners. 

• How to Set Creators Up for Win-Win: Master the art of providing compelling products, exclusive incentives, and financial transparency to foster powerful, long-term relationships and maximize impact.