The rising cost of programmatic advertising coupled with the erosion of audience targeting through digital goliaths like Google, Facebook and Twitter has companies reclaiming ownership of their marketing spend. Marketers today are diverting funds from channel-driven tactics to outcome-driven programs that are more measurable and sustainable. All the while, they're under pressure to future-proof their investments as changing attitudes towards data privacy make collecting customer data increasingly difficult.
If you're ready to better invest your marketing budget, tune in to our virtual panel on How Brands are Redirecting Their Marketing Spend.
Andrew Wheeler, CEO of Skyword, Robert Glazer, Founder & CEO of Acceleration Partners and Jonathan Claydon, Chief Development Officer of Acceleration Partners will discuss:
- The importance of building a modern marketing portfolio
- Key trends to help you identify where to shift your marketing spend
- The role of content and partnership marketing and how each is uniquely positioned to help businesses of all sizes
- Real-life examples of brands that are successfully diversifying their marketing