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Affiliate Marketing Trends To Watch In 2024

The affiliate industry has seen a flurry of innovation and development this year with new partners and technologies that have quickly taken hold.

Watch this on-demand webinar to hear Michael Cole, CMO of Everflow and Renee Christensen, Sr. Director of Data & Analytics Strategy at Acceleration Partners, walk through what happened in 2023, share expectations for the year ahead and review practical steps for brands looking to scale their partnerships in 2024.

In this webinar, you’ll find insights on:

  • Influencers shifting to CPA for conversions
  • Addressing attribution challenges with first-click attribution
  • Success strategies with personalised influencer approaches
  • Future trends driven by AI, tech integration, and channel diversity
  • Highlighted opportunities in platforms like Connected TV and TikTok
  • Prioritising post-purchase metrics for consumer-centric marketing
  • Sticking to proven strategies amid economic uncertainties
  • Emphasising adaptability and foresight for sustained success