AFFILIATE MARKETING 101
In outcomes-driven marketing, traditional affiliate marketing is among the most established partnership types.
Learn about a partnership marketing channel that allows brands to pay for what works, based on their definition of success.
This guide will go into:
01
What Affiliate Marketing Is
- The definition of affiliate marketing.
02
The Key Players
- Who the key players are in this partnership model.
03
How Affiliate Marketing Works
- The mechanics behind the channel, end to end.
04
Tracking and Performance
- Tracking and performance within affiliate marketing.
05
Program Management Models
- Different types of affiliate program management.
15+ YEARS OF MARKETING SUCCESS
$8.6 BILLION
Client Revenue Driven (2025)
110M+
Conversions Driven (2025)
$430M+
Annual Media Spend (2025)
30+
Awards Won
200+
Active Clients Managed
4
Clients in Fortune 500’s Top 10
CLIENTS
UNLOCK GROWTH THROUGH PARTNERSHIPS
Our team is trusted by top brands across industries, helping them connect with the right buyers through performance partnerships, traditional affiliate, influencer, performance PR, content and B2B partnership marketing.
