Saje Natural Wellness’ influencer expansion boosts brand awareness and sales

Saje Natural Wellness sought to grow its brand in Canada and expand across the U.S., leveraging influencer marketing to increase awareness and sales. The company was already using Acceleration Partners to manage its affiliate marketing strategy. Saje asked us in early 2023 to scale its influencer program in the U.S. By tapping into our curated influencer database and focusing on authentic creator partnerships, we tested top-selling products, optimized content timing, and leveraged seasonal campaigns. This strategic approach helped Saje turn influencers into powerful brand ambassadors. The result? A seamless integration that drove 10 million views and engaged 145 creators—82% from the U.S.—while significantly elevating brand awareness. 

This influencer expansion created a powerful halo effect on Saje’s existing affiliate program. In the 12 months following the launch, the affiliate channel experienced a 36% increase in clicks and a 31% rise in revenue, demonstrating how integrating influencers into a broader marketing strategy can drive meaningful, measurable growth.