Smarter spend, better returns: VistaPrint unlocks value with a custom incrementality framework

VistaPrint’s leadership sought clarity on the incremental value generated by their affiliate program. To uncover the true impact of their partnership channel and maximize returns, Acceleration Partners and VistaPrint created a customized incrementality scorecard that precisely measures each partner’s contribution. 

The scorecard uses a proprietary points-based calculator to assess click-to-purchase timing, customer status, and partner influence throughout the buyer’s journey. Combined with revenue, customer lifetime value, spend, and return on ad spend data, these insights enable smarter budget allocation. 

By reallocating spend toward the most incremental partners, VistaPrint maximized the channel’s effectiveness — maintaining revenue while reducing costs by 23%. This proves that precise measurement drives smarter growth.