SWAROVSKI SUCCESSFULLY MIGRATES THEIR GLOBAL AFFILIATE PROGRAM WITH ACCELERATION PARTNERS
Swarovski needed to migrate its global affiliate program across 20+ countries onto a single platform while removing select partners ahead of a major brand repositioning. Acceleration Partners designed a step-by-step plan, resulting in one of the fastest and most complete migrations in the industry.
- 81% of partners sale-active within two weeks of migration
- 98% of total revenue migrated within three weeks
- single unified platform for a program spanning 20+ countries
of partners sale-active in two weeks
of total revenue migrated in three weeks
| Website | swarovski.com |
| Vertical | Luxury Jewelry |
| Markets | Global |
| Channel | Affiliate |
IN THIS CASE STUDY
CASE STUDY
AT A GLANCE
Swarovski wanted to migrate its affiliate program to one affiliate platform. The challenge this luxury jewelry brand and their partnership marketing agency, Acceleration Partners, faced was two-fold.
- Their affiliate program covers 20+ countries, all of which were tracked individually with activity split across multiple affiliate networks
- In line with its brand repositioning, Swarovski wanted to remove certain partners from the program ahead of the migration
To conduct this migration effectively and with as little impact on day-to-day business as possible, Swarovski required expertise, guidance, and support from a global partnership marketing agency.
OUTCOMES
THE RESULTS
The migration support and management by Acceleration Partners, combined with the automation and scaling functionality within impact.com, allowed the Swarovski team to focus on getting their program up and running, and focused on business objectives rather than the migration.
of partners sales-active in two weeks
of total revenue migrated in three weeks
SEE WHAT A SEAMLESS MIGRATION COULD LOOK LIKE FOR YOUR BRAND
HOW WE DID IT
THE STRATEGY
The Acceleration Partners team created a customized, step-by-step migration plan, including:
Partner Review
Reviewed program partners across EMEA, APAC and NA to determine who would be migrated.
Automated Communication
Utilized the automation capabilities within impact.com’s partnership technology offering to manage communications and follow ups to partners regarding the migration.
Audit and Recruitment
Audited all migrated partners to ensure that their links and creatives were updated and recruited new partners that aligned with the client’s refreshed brand image.
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