Saje Natural Wellness wanted to deepen its presence in Canada and grow across the U.S., and asked Acceleration Partners in early 2023 to help scale its influencer activity as part of its broader marketing mix.
Using our Performance Influencer approach, we built a practical, full-funnel program that focused on relevant creators, authentic content, and consistent testing. We identified top products to spotlight, adjusted timing based on performance patterns, and incorporated seasonal moments to keep content fresh. This allowed Saje to work with creators in a way that felt aligned to the brand while expanding reach in new markets.
Across the program, Saje partnered with 145 creators – 82% based in the U.S. – and reached 10 million views, helping the brand gain visibility with new audiences while reinforcing its position in existing markets.
The activity also supported Saje’s affiliate channel. In the 12 months after launching the influencer program, the affiliate program saw a 36% increase in clicks and a 31% rise in revenue, showing how coordinated influencer and affiliate efforts can strengthen overall performance.
