THE INFLUENCER EFFECT: SAJE WELLNESS' INFLUENCER EXPANSION BOOSTS BRAND AWARENESS AND SALES
Saje Natural Wellness, a Canada-based provider of essential oils and natural skin care products, wanted to grow the brand in its home country and expand across the United States. The company was already using Acceleration Partners to manage its affiliate marketing program, and Saje leadership asked the agency to help scale up through the influencer channel. The goals were to drive meaningful traffic and revenue while increasing awareness and sales in the U.S.
- 36 percent increase in affiliate clicks in the 12 months following the launch
- 31 percent boost in affiliate revenue in the 12 months following the launch
- 260 influencer campaigns generating 10 million views
Unique Creators
Views
| Website | saje.com |
| Vertical | Wellness/Beauty |
| Markets | US & Canada |
| Channel | Influencer |
IN THIS CASE STUDY
CASE STUDY
AT A GLANCE
With the brand’s Canadian roots and an established brick-and-mortar presence across the country, Saje naturally had stronger brand awareness in the Canadian market. Still, the U.S. remained a significantly untapped market with major potential. The Saje team had been running an in-house influencer program with Canadian partners but wanted to leverage Acceleration Partners’ U.S. expertise to build and scale a robust influencer program in the U.S., which would build upon its established Canadian influencer program.
Saje’s unique wellness products include plant-based remedies to relieve head and neck tension, seasonal allergies, joint and arthritis pain, difficulty sleeping and more. For Saje and similar brands, influencer marketing serves as a perfect platform: content creators can authentically share with their audience the benefits of the product and educate viewers on best practices and benefits in an engaging way.
Saje and Acceleration Partners aligned on a strategy to:
- Drive meaningful traffic and revenue in the U.S. market
- Increase brand awareness and sales in the U.S.
- Build and scale a robust U.S. influencer program on top of Saje’s established Canadian program
OUTCOMES
THE RESULTS
This expansion elevated brand awareness and had a powerful halo effect on Saje’s existing affiliate program. In the 12 months following the launch, the affiliate channel saw a 36 percent increase in clicks and a 31 percent boost in revenue, demonstrating the significant impact of integrating influencers into the broader marketing strategy.
CAMPAIGNS
UNIQUE CREATORS
VIEWS
INCREASE IN AFFILIATE CLICKS
BOOST IN AFFILIATE REVENUE
REVENUE DRIVEN BY TOP 3 INFLUENCERS
Want influencer partnerships that deliver real results?
HOW WE DID IT
THE STRATEGY
Acceleration Partners built a multi-part strategy to scale Saje’s influencer program in the U.S., grounded in data and refined over time.
Selecting Creators
Acceleration Partners’ curated database of top-performing influencers allowed the team to view historical performance data based on client and sector, then create tailored selections for Saje that made sense in terms of performance and alignment. By constantly testing, learning and optimizing over the last several years, the team could choose influencers that would become ultimate performers for Saje.
Test and Learn
Once the Acceleration Partners team determined the influencers that would best fit Saje’s brand identity and goals, they tested how creators would first perform with Saje’s top-selling products. If influencers performed well with those products, Acceleration Partners rebooked them with a focus on seasonal or more niche products.
Creator Optimization and Education
The team encouraged creators to engage with their audiences by sharing follow-up posts and running product Q&As. Data also showed posts performed best Monday through Thursday during the day, information the team shared with partners to drive their success.
Holiday Gifting
The team leaned into the holiday gifting angle during Mother’s Day and the U.S. holiday season. For all rebooked partners, those who previously promoted Saje’s hero products and met the KPI goal, the Acceleration Partners team focused on promoting the brand’s Mother’s Day Kit.
Adjusting Budgets
Historically, results dipped in July and October, when Amazon Prime Day sales are prevalent. The team used that data to efficiently use resources, scaling back the budget in those months.
FULL-FUNNEL INFLUENCER MARKETING
Measurable Results.
Prefer to read offline?
Download the full case study in PDF format to save for later or share with your team.
Let's Talk
Are you ready to do things differently?
Get in touch with our team to unlock growth and drive measurable outcomes from your partnership marketing program.