SCALING OUTSIDE THE BOX: HILO BOOSTS REVENUE 35% WITH ACCELERATION PARTNERS
Hilo partnered with Acceleration Partners to scale and diversify its affiliate strategy across the UK and DACH through innovative, non-traditional partnerships. The results:
- +35% revenue YoY
- +29% sales YoY
- +53% clicks YoY
Revenue YoY
Clicks YoY
| Website | hilo.com/en-gb |
| Vertical | Wearable Health Technology |
| Markets | UK, DACH |
| Channel | Affiliate |
IN THIS CASE STUDY
CASE STUDY
AT A GLANCE
Hilo offers a unique product: a blood pressure monitoring wristband that is the only approved medical device of its kind. Building on an already successful affiliate program, Hilo partnered with Acceleration Partners to scale and diversify its strategy across the UK and DACH through innovative, non-traditional partnerships.
OUTCOMES
THE RESULTS
Hilo’s affiliate program delivered robust growth across Germany and the UK in 2025, driven by the activation of leading industry publishers and a disciplined test-and-learn approach.
SALES YOY
REVENUE YOY
CLICKS YOY
PARTNERS YOY
CLICK-ACTIVE PARTNERS YOY
OF REVENUE IS AFFILIATE DRIVEN
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HOW WE DID IT
THE STRATEGY
German Expertise
Acceleration Partners has on-the-ground presence in Germany and beyond, more than 25 of the agency’s team members are German market specialists. With this local expertise and language base, Acceleration Partners had relationships with in-market partners and knew what would work best for Hilo. Working together, the team hit the ground running.
A Tailored, Outside-the-Box Approach
Many brands think partnership marketing works best in the retail and travel sectors. But certain products, including wearable technology like Hilo, benefit from a trusted source explaining to an audience the story behind the brand, how it’s different, and how to use the products. These unique products require a tailored approach to partnership marketing.
With Acceleration Partners’ expertise in Germany and the UK, the team had in-depth market knowledge about what partners could work across traditional and non-traditional channels. The team recruited across a range of partner types including subnetworks, healthcare providers, content, coupon, marketplace, loyalty, and employee benefits partners that would create new avenues of growth for Hilo.
Using APVision, Acceleration Partners’ proprietary reporting suite, the team identified new partner opportunities by analyzing what worked for other clients and quickly pinpointed German and UK-specific partners that could drive Hilo’s growth.
Affiliate Growth
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