To support the launch of a new product, Divi partnered with Acceleration Partners to build an influencer program focused on sustainable growth.
A lifestyle creator whose content around motherhood, daily routines, and personal growth naturally reflected Divi’s values and audience shared the product through a mix of organic posts, paid Instagram Stories, and “get ready with me” videos. The content felt authentic and relatable, resonating with her community.
By selecting creators strategically and varying content formats, the campaign stayed engaging over time, helping Divi maintain momentum and drive consistent results. The outcome: a 5.3x ROI, reinforcing how well-matched creator partnerships can deliver measurable impact.
