HOW DIVI SCALP AND HAIR HEALTH'S INFLUENCER STRATEGY DELIVERED 5.3X ROI
To support Divi’s highly anticipated new product launch, the Acceleration Partners influencer team crafted a campaign to maximize impact and drive sustainable growth.
- 5.3x ROI
- One of Divi’s highest sales to date
ROI
| Website | diviofficial.com |
| Vertical | Haircare/Beauty |
| Markets | US |
| Channel | Influencer |
IN THIS CASE STUDY
CASE STUDY
AT A GLANCE
To support Divi’s highly anticipated new product launch, the Acceleration Partners influencer team crafted a campaign to maximize impact and drive results. The team reviewed past partnerships to identify influencers capable of producing the best content, including organic posts, strategically timed paid Instagram stories, and authentic storytelling that would resonate with the target audience and meet the client’s ROI goals.
OUTCOMES
THE RESULTS
The campaign resulted in one of Divi’s highest sales to date, yielding a 5.3x ROI. For a macro partner to produce these results was a huge success and heightened the trust between Acceleration Partners, Divi, and the lifestyle influencer.
The results of this campaign showcase the power of open-minded communication. The combination of organic and paid content drove engagement, and the influencer’s authentic storytelling played a critical role in the campaign’s success.
The positive outcome has prompted Divi to explore this approach with their core influencers, integrating organic shares between paid posts and follow-up content to continue maximizing results.
ROI
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HOW WE DID IT
THE STRATEGY
Before the paid collaboration, the influencer, a trusted Divi partner, was already familiar with the brand. Acceleration Partners built a strategy around her existing relationship with Divi to create a seamless, authentic campaign.
Authentic Organic Content
The influencer seamlessly incorporated content about the Air Dry Cream into her daily shares, highlighting her need for a product to care for her naturally curly hair without heat. Her organic content built a deeper connection with her audience, making the upcoming paid promotion seamless and genuine.
Data-Informed Paid Content
For the paid Instagram story, the influencer had the freedom to tell the story in a way that was most authentic to her. With access to historical performance data, Acceleration Partners provided suggestions to optimize engagement. She posted in the morning to show the product’s impact throughout the day and followed up the next day to reinforce the brand message.
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