ACCELERATION PARTNERS AND DAZN DELIVER QUICK WINS: 124+ NEW PUBLISHERS RECRUITED AND 7.2x ROI IN JUST THREE MONTHS
To expand DAZN’s presence in the United States sports streaming market, Acceleration Partners worked with the brand to bring in expert resources and increase the subscriber base. The approach quickly saw major wins:
- Recruited 124+ new publishers in just three months.
- Achieved a 78% publisher activation rate.
- Delivered a 7.2x return on investment.
Publishers recruited.
ROI.
| Website | dazn.com |
| Vertical | Sports Streaming |
| Markets | United States (with UK expansion underway) |
| Channel | Affiliate |
IN THIS CASE STUDY
CASE STUDY
AT A GLANCE
DAZN, a British sports streaming service that specializes in boxing, had a strong brand presence in the United Kingdom and was managing its affiliate program with in-house resources. But as the company looked to grow its U.S. market, leadership realized they needed dedicated experts to guide their affiliate program. The DAZN team brought on Acceleration Partners in January 2026 to rebuild and optimize the U.S. affiliate program during a critical period, supporting three major pay-per-view boxing events. Ultimately, the goal was to transform an emerging yet underused channel in a major market into a scalable, high-impact acquisition channel that could support sustained growth in the U.S. Our objectives in this goal were:
- Drive subscription growth across key PPV fights
- Rebuild and streamline the affiliate program structure
- Onboard high-quality, strategic partners in the U.S. market
- Secure placements in top-tier publications
OUTCOMES
THE RESULTS
The program delivered quick wins in a short period of time, securing strong editorial placements across high reach publishers including Rolling Stone, Variety and New York Post.
Thanks to the program’s successful performance, DAZN has tasked Acceleration Partners with managing its top UK affiliates to promote boxing, along with expanding beyond boxing in the U.S. to include All Elite Wrestling and Champions League matches.
PUBLISHERS RECRUITED
PUBLISHER ACTIVATION RATE
VISITS
CLICKS GENERATED
ROI
Want results like these for your affiliate program?
HOW WE DID IT
THE STRATEGY
To drive pay-per-view signups for DAZN, the Acceleration Partners team created a holistic approach for the brand’s affiliate program, with four significant pillars.
Scaling Publishers to Tell Compelling Stories
Boxing is a content-driven sport. If viewers aren’t invested in their fighters’ backstories, they’re not going to be interested in tuning in to see the outcome. The team set its sights on increasing the publisher base to tell those stories and securing editorial placements with top-tier publications like Rolling Stone, Variety and the New York Post, which drove awareness of DAZN events and boost subscribers.
Optimizing Partner Incentives
To improve partner incentives and unlock higher performing publishers, Acceleration Partners adjusted CPA structures to make the program competitive with other streaming offers, introduced stronger cashback incentives, enabled multi-fight promotional offers to increase conversion rates and optimized payout structures across subnetworks and coupon partners.
Improving Infrastructure
The team leveraged its market expertise and resources to identify and address operational issues within the existing program infrastructure, stabilizing the program and ensuring smoother partner activation and campaign execution. Acceleration Partners also created a Publisher Promotion Playbook to send to every publication, detailing how and when to promote each fight.
Expanding Operational Support
In the week leading up to a fight, the Acceleration Partners team provided DAZN with a 70% increase in operational support and 90% increase in partnership management capacity. Those increased hours included daily updates about what content was going live and when and what dates and dedicated check-ins during the most crucial periods.
Affiliate Growth
What Could Your Affiliate Program Achieve in 90 Days?
DAZN recruited 124+ publishers and delivered a 7.2x return in just three months. Find out what’s possible for your brand.
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