Cardlytics Partnership Increases Incremental ROAS 94% for Lulus

OUR APPROACH

The AP team introduced Cardlytics to help Lulus achieve their customer acquisition goals. Cardlytics is a trusted AP partner providing access to exclusive bank partnerships, massive scale, and consistent generation of incremental revenue. With visibility to in-market demand and the ability to shift consumer spending, Cardlytics was well suited for Lulus/AP’s strategy.

Based on insights uncovered by the AP and Cardlytics teams, recruitment and optimization strategies were developed to deliver on Lulus’ client acquisition goals to gain new customers:

• Recruitment Strategy
  Cardlytics’ in-depth reporting showed where Lulus customers had been shopping. This shopping data was then used to refine AP’s recruitment lists for Lulus’ direct and indirect competition. This opened a new set of content partners for the brand that hadn’t previously been targeted.
• Optimization Strategy
  Cardlytics and Lulus’ promotional and product insights provided the data needed to create meaningful optimization campaigns with current partners to drive new customer sales.

Lulus, AP and Cardlytics collaborated on an extensive performance analysis of the program, leveraging Cardlytics transaction data to prove out incremental lift. iROAS was reported via a precise TvC analysis, revealing not only incrementality but also what served as the drivers of this revenue – increase in transactions, increase in basket size.