How Le Col Grew Affiliate Revenue Contribution 282% — From Side Channel to Strategic Driver

Acceleration Partners has supported the management of Le Col’s affiliate programs for over six years, acting as an extension of the Le Col team to drive growth across key global markets. Our partnership began with the UK program, and as Le Col expanded internationally—entering the US in 2021 and Germany in 2025—we played a strategic role in scaling its affiliate efforts to increase sales globally and boost brand awareness in emerging markets. 

The result? Affiliate-driven revenue as a share of total business revenue grew by 287 percent — rising from 5.8 percent to 22 percent. In 2024 alone, the program delivered 31 percent global revenue growth, including a 146 percent surge in the US and 16 percent in the UK—proving affiliate is not just a support channel; it is a strategic growth engine.