Going Global: Jewelry Retailer Supercharges Growth in APAC with Acceleration Partners

OUR APPROACH

As a global agency that works across different markets, Acceleration Partners has boots on the ground in APAC. Our dedicated experts on the ground are native speakers in the local languages and understand the various cultural nuances. To expand in APAC, Acceleration Partners focused on eight regions within the market, with the largest emphasis on Australia, Japan and Korea.

Partner recruitment

In APAC, it’s essential to tailor the partner strategy by country, as preferences and approaches are nuanced throughout the region. Acceleration Partners deployed a strategy with a mix of coupon, content, cashback, retargeting, buy now pay later and student partnerships.

APAC subnetwork optimization

In countries like Singapore and Japan, affiliates are often not directly connected to the main affiliate platform that Acceleration Partners uses. As a result, to effectively reach and collaborate with these partners, our team needs to connect with partners via subnetworks. The team leveraged existing relationships with those sub-networks locally to fuel growth, stay updated on different partnership opportunities and continue to recruit directly for stronger partnerships.

The APVision impact

APVision, Acceleration Partners’ proprietary reporting platform, streamlined reporting, saving 10 hours per month. This allowed the team to focus on strategy and industry insights across 15 global markets.