AI in Marketing: Efficiency Should Lower Friction, Not Expectations
A lot of agencies are selling AI as a way to make marketing cheaper. That framing misses the point. AI should reduce operational friction. It should not reduce the... Read more.
AI and the New Rules of Product Discovery: Why Authentic Content Wins
Affiliate marketing has always evolved with consumer behavior. From the early days of cashback and couponing to the rise of influencer partnerships and content publishers,... Read more.