Defining & Measuring Customer Acquisition Cost Within Affiliate Marketing
With 44% of companies placing a focus on customer acquisition—in contrast to the 18% of companies placing customer retention as their focus—advertisers are looking... Read more.
Cyber Holiday Exceeds Expectations Despite Uncertain Economy
Cautious consumers and an uncertain economy led to reduced growth projections this holiday season, with Deloitte forecasting that U.S. retail sales would only grow... Read more.
Acceleration Partners Acquires Influencer Response and Volt Agency to Strengthen Influencer Capabilities
Acceleration Partners (AP) is excited to announce the acquisition of Influencer Response and Volt Agency, positioning AP as the only agency in the world with the... Read more.
Influencer Partnership Marketing Strategy 101
Working with influencers is still considered an unknown within the wider digital marketing space – companies are intrigued by how to measure success and do not... Read more.
Lenovo Selects Acceleration Partners to Manage Their EMEA Affiliate Program
Lenovo has selected Acceleration Partners to take over program management of their EMEA affiliate marketing program!... Read more.
LATAM Spotlight: Affiliate Marketing in Brazil
Brazil is the largest country in Latin America (LATAM), home to 214 million people. In recent years, Brazil has become an attractive market not only because of its... Read more.
6 Instances When You Should NOT Take Your Affiliate Program In-House
When a global economy experiences uncertain times and market inflation, many companies first instinct is to tighten their belts and cut budget. One of the biggest... Read more.
Made by Mary Selects Acceleration Partners to Manage Their Affiliate Program
Made by Mary has selected Acceleration Partners to take over program management of their affiliate marketing program!... Read more.
Five Below Selects Acceleration Partners to Manage Their Affiliate Program
Five Below has selected Acceleration Partners to take over program management of their affiliate marketing program!... Read more.