Partner Q&A With Button
In today's mobile-first world, optimizing the mobile shopping experience is essential for marketers to drive profitable growth.... Read more.
Guide To Incrementality Within Affiliate Marketing
Are you looking to take your affiliate marketing program to the next level? Understanding the key measurement of "incrementality" plays a crucial part in having... Read more.
Drive Better ROI and Accountability With Incrementality in Affiliate Marketing
Over the past few years, incrementality has become a key measurement within affiliate marketing, and for good reason. It represents a great tool for improving accountability... Read more.
MyFitnessPal Selects Acceleration Partners to Manage Their Affiliate Program
MyFitnessPal has selected Acceleration Partners (AP) to take over program management of their affiliate marketing program!... Read more.
How Fintech Is Leveraging Partnership Marketing To Acquire New Users
Consumers are embracing fintech solutions like mobile banking apps, credit monitoring tools, and the like at an astonishing rate. This ever-growing hunger for financial... Read more.
SOREL Selects Acceleration Partners to Manage Their Affiliate Program
SOREL has selected Acceleration Partners (AP) to take over program management of their affiliate marketing program!... Read more.
Cracking the Mobile Customer Code: Strategies to Boost Your Bottom Line
After a decade of hearing about "the rise of mobile," it's safe to say we are finally here. In Q4 2022, the mobile channel exceeded expectations, driving over 50%... Read more.
How Affiliate Marketing Can Test the Performance of Other Marketing Channels
Under normal market conditions, businesses are wary about wasting marketing dollars or overinvesting in unproven marketing channels. In the current climate, organizations... Read more.
Influencer and Affiliate Marketing: Complementary Strategies for Partnership Marketing
When influencers first hit the scene, many brands gave them little attention. This is understandable, as few could predict just how impactful these social media... Read more.
Columbia Sportswear Selects Acceleration Partners to Manage Their Affiliate Program
Columbia Sportswear has selected Acceleration Partners (AP) to take over program management of their affiliate marketing program!... Read more.