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AP Influence Attracts High-Value Micro Influencers And Closes The Loop On Tracking

Through AP Influence, the Acceleration Partners team manages an entire influencer campaign for clients (one-time, multiple, and/or ongoing campaigns). In the process, we help them expand the reach of their affiliate program, leverage high-value content and track the performance of influencer partners.

By partnering with one of the world’s largest influencer networks, we’ve made it possible for brands to work with influencers on a “performance plus” basis.

Learn how Acceleration Partners drove +20K average engagements per campaign and reached a 1.87% target engagement rate for our clients.

RESULTS

511

influencer applicants

1.87%

target engagement rate

+20K

average engagements per campaign

4.77

average posts created per micro influencer

1.3M

average potential impressions per campaign

479K

campaign average reach on Instagram

OUR APPROACH

AP Influence

Through AP Influence, the Acceleration Partners team manages an entire influencer campaign for clients (one-time, multiple, and/or ongoing campaigns). In the process, we help them expand the reach of their affiliate program, leverage high-value content, and track the performance of influencer partners.

By partnering with one of the world’s largest influencer networks, we’ve made it possible for brands to work with influencers on a performance basis, meaning influencers are either: paid a flat fee plus commissions; given a free product plus a commission; given a free product, plus a flat fee, plus a commission.

 

AP Influence: Compelling Content, Campaigns and Conversions

Clients in our initial AP Influence pilot program included: Reebok, Addidas, BookSpan/Book of the Month, Blurb, CreativeLive, Dollar Tree and Pier 1. While the goals of each individual pilot campaign differed, most participants wanted brand or product awareness, engagement and/or high-quality content.

Overall, the initial participating AP Influence clients were able to:

  • Increase authentic organic conversations for their brand.
  • Receive reporting that included performance metrics from affiliate networks (clicks, orders, sales) along with potential reach and engagements.
  • Own the high-value content that these micro influencers produced and reuse it on their blog and social channels (with proper credit to the influencer), thus saving them time/money in content creation.
  • Pay their content partners on a performance basis.
  • Partner with great influencers. After AP Influence campaigns ended, some clients even transitioned participating influencers to their in-house “ambassador”/ influencer program or affiliate program, demonstrating that AP Influence is an effective way for brands to discover, source and test out new influencers.

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