Summary When an AP affiliate programme manager was promoted and transitioned off a client’s account, the new programme manager followed the core pillars of AP’s Client Services Methodology to ensure the client received the same quality of service and maintained a high-value relationship with their account team. Core Pillars of Service Understandably, changes in account managers can lead to some misgivings on behalf of the client. To re-establish trust and confidence, the new account...

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Summary Acceleration Partners helped Blurb drive incremental sales from new customers and cost-effectively realise impressive return-on-ad-spend (ROAS). Client Blurb is a self-publishing platform that enables personal book-makers, authors, designers, photographers and businesses to create, publish, sell, and distribute photo books, trade books, and magazines in print and digital formats. Challenges After a commission structure adjustment that would commission publisher partners only on...

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  SUMMARY Acceleration Partners helped Pura Vida Bracelets optimize their partnerships with brand-aligned coupon partners, save over $19,000 in publisher commissions and doubled their affiliate program revenue. CLIENT Founded in Costa Rica, Pura Vida Bracelets provides sustainable jobs to artisans worldwide and raises awareness for charities with products that give back. At the start of 2018, they had ambitious goals for both their affiliate marketing program and their overall...

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Challenge: After initially realizing notable success from their paid and digital marketing, including significantly increased brand awareness and loyalty online, our client (a leading retail brand) eventually started to experience diminishing returns from these channels, including more expensive keyword bidding for branded and non-branded terms and lower return on ad spend. Solution: After a careful review of their attribution model, performance results and returns from all of their...

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The Client A millennial-focused financial technology company offering users cash rewards when they make purchases via the company’s mobile app. The Affiliate Partner Givling, a crowdfunding app that helps people pay off their student loans by playing trivia. An Out-of-the-Box Opportunity After brainstorming opportunities for growth with Givling, the Acceleration Partners team received the go-ahead from their client to test an out-of-the-box affiliate marketing collaboration: a live,...

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  Client An innovative, millennial-focused mobile app company offering members cash rewards when they spend with their favorite brands. Performance Goals Working with affiliate partners to drive quality leads for their app. Ensuring their gross CPA stayed under $10 (including partner and network fees). Modifying their program payout structure by moving away from paying partners on app registrations (top-of-funnel conversions) and toward paying all affiliate partners on...

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  SUMMARY Acceleration Partners helped Pura Vida Bracelets optimize their partnerships with brand-aligned coupon partners, save over $19,000 in publisher commissions and doubled their affiliate program revenue. CLIENT Founded in Costa Rica, Pura Vida Bracelets provides sustainable jobs to artisans worldwide and raises awareness for charities with products that give back. At the start of 2018, they had ambitious goals for both their affiliate marketing program and their overall...

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Summary Acceleration Partners helped Blurb drive incremental sales from new customers and cost-effectively realize impressive return-on-ad-spend (ROAS). Client Blurb is a self-publishing platform that enables personal book-makers, authors, designers, photographers and businesses to create, publish, sell, and distribute photo books, trade books, and magazines in print and digital formats. Challenges After a commission structure adjustment that would commission publisher partners only on...

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Summary When an AP affiliate program manager was promoted and transitioned off a client’s account, the new program manager followed the core pillars of AP’s Client Services Methodology to ensure the client received the same quality of service and maintained a high-value relationship with their account team. Core Pillars of Service Understandably, changes in account managers can lead to some misgivings on behalf of the client. To reestablish trust and confidence, the new account manager...

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Summary AP client wanted to adjust the commission rates paid to their affiliates as a part of their new focus on profitability. To help them accomplish their new goals, the team implemented unique strategies to help the client adjust their commission rates in ways that would also ensure their relationships with publishers remained strong. Calculating Consequences Since the AP account team did not have access to most of the metrics required to calculate net margin (as they were generated...

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Summary: Recruiting and optimizing a new type of affiliate partnership helped an Acceleration Partners client exceed their Y/Y revenue goal by over 145%. A Slump in Sales Since the inception of our client’s affiliate program, coupon affiliates played a key role in helping drive sales to their online marketplace of independent artists. However, as time went on, the client grew concerned that these sales weren't incremental. So, in 2015, the client decided to only accept content...

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SUMMARY Acceleration Partners’ AP Influence program connects clients with micro-influencers through a unique partnership structure to help reach and engage niche audiences through influencer-generated content and track performance along the way. Read the full case study > CONTENT CHALLENGES FACING AP CLIENTS Over the past few years, many of our clients have increased their focus on bringing high-value content affiliates into their affiliate program in an effort to drive brand...

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