Coupons have become an increasingly popular tool for brands to attract and retain customers in today's digital age. The rise of digital coupons and mobile technology has made coupons even more effective and accessible, with global digital coupon market expected to exceed $29.7 billion by the end of 2031. Coupons not only drive traffic and sales, but they also influence purchase decisions and generate customer loyalty. Millennials, in particular, are highly attracted to coupons, with 30% never shopping without them and 93% regularly searching for digital coupons.
Despite the many benefits of coupons, some brands may be hesitant to work with coupon partners. However, the data shows that coupon affiliates can actually boost brand performance and contribute to affiliate program success. Several real AP client success stories demonstrate how coupon partners have helped brands achieve impressive ROAS, increase revenue, and drive sales and conversion rates.
With the help of coupon affiliates, brands can unlock their full potential and reach new levels of success: