Did you know the affiliate marketing industry is worth more than $17 billion annually? Experts expect it to grow even more by 2027, reaching a staggering $27.78 billion. Roughly 60% of brands have incorporated some amount of affiliate marketing into their digital portfolio — but what about sub-affiliates?
Sub-affiliates work with both your brand and a network of their own affiliates. Like any partner within the affiliate marketing ecosystem, sub-affiliate networks help brands promote their products and services efficiently and cost-effectively.
What’s a bit different between a sub-affiliate network and other types of affiliate partners is how brands work with them.
Understanding Sub-Affiliate Networks
A sub-affiliate acts as a type of “go-between” for your brand and a larger, established network of affiliates — known as a sub-affiliate network. At its simplest, a sub-affiliate will apply to partner with your brand as an affiliate. If accepted, they will share your objectives, creatives and any other relevant information with their own network of affiliates. This network may include a variety of content creators, influencers, blog and website owners and third-party review or voucher sites. Take a closer look at the process:- A sub-affiliate network applies to join a brand’s affiliate program via an affiliate network or platform.
- Once accepted into the program, the sub-affiliate network receives promotional details, creative and messaging from the brand.
- The sub-affiliate network then provides those resources to the affiliates within their platform so they have the information and tools they need to promote the brand.
