hero title decor
hero title decor

The Ultimate Guide to Affiliate Partnerships

Has your brand been told there’s a one-size-fits-all approach to affiliate marketing? Have you used a universal plan for adding affiliates into your programme? These common approaches can have some significant consequences to your affiliate programme’s performance.

It’s important to note that there is no one-size-fits-all approach when building a partner strategy for your affiliate programme; it takes careful consideration, planning and testing to ensure common goals are established between a brand and its affiliate partners.

We created this guide to offer a more comprehensive view of just how diverse and nuanced performance-based partnership opportunities are in affiliate marketing.


Read our guide to learn about the diverse types of affiliate partnerships that are adding value to brands’ affiliate programmes, including:

  • Traditional affiliates (voucher, deal, loyalty/cashback and sub-affiliate networks)
  • Card-linked offer affiliates
  • Influencers and influencer networks
  • Mass media affiliates
  • Search / TM+ affiliates
  • Brand to brand partnerships
  • Technology affiliates
  • And more!