Employee Spotlight: Gina Phua
How long have you been with Acceleration Partners and what is your current role?
I’ve been with Acceleration Partners for a year as an Associate Account Manager in Affiliate Marketing, based in Singapore.
What is one of the biggest affiliate marketing trends you’re seeing right now in the APAC region?
We have been seeing great performance from global brands that have adapted marketing plans to local markets, such as creating promotions for Singles’ Day (Nov. 11) or Golden Week holidays.
If a company asked you how affiliate marketing would benefit their business, how would you respond?
Affiliate marketing, once set up correctly, will be a channel that drives success as brands are only paying out on successful conversions, which many other marketing channels cannot guarantee.
What advice would you give someone just starting out as an affiliate marketing associate at Acceleration Partners?
Many people, like myself, have not experienced a 100% remote workplace like Acceleration Partners before, and it could be overwhelming starting out for some. The key thing is to remember everyone is ready to help and to never be afraid to ask!
Of Acceleration Partners’ three core values, which are you currently focusing on the most in either your professional or personal life?
Embrace Relationships is something I’ve been trying harder to work on, both with Acceleration Partners being a remote working environment and in personal life with the long-term social distancing.
It has shown me the importance of taking the initiative of reaching out and building relationships with others both in the workplace and with loved ones.
What’s the first thing you’re going to do that you haven’t done in a while once COVID is over?
Definitely travel to somewhere colder after staying in Singapore, which has tropical weather year-round. I am thinking Japan or Korea as my first stop, these are my favorite travel destinations for their good food!
What’s one of your biggest goals for 2021?
Just hoping to do more things that I have had to put on pause in 2020, including spending more time with loved ones and traveling and making meaningful memories!