Affirm: How “Buy Now, Pay Later” is Changing the Payment Landscape

By Acceleration Partners

Marketing agency powering 200+ brands globally since 2007

✦ AI Summary

Buy Now, Pay Later (BNPL) services like Affirm are changing ecommerce by allowing consumers to split payments into installments, which helps reduce friction at checkout and improve conversion rates. For brands, BNPL acts as a performance-driven partnership channel that can increase sales and reduce cart abandonment when properly integrated and measured for incremental value.

Acceleration Partners

Affirm: How “Buy Now, Pay Later” is Changing the Payment Landscape

Host: Tim Bruderek, Senior Publisher Development Manager, Acceleration Partners Speakers:

Kisney Lopes, Director Marketplace Partnerships, Affirm
Kelly Ground, Head of Affiliate & Brand Strategy, Acceleration Partners

Affirm: How “Buy Now, Pay Later” is Changing the Payment Landscape

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Affirm: How “Buy Now, Pay Later” is Changing the Payment Landscape

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