The Case Study

CLO Partnership Drives In-Store Traffic For F.Hinds and Increases Revenue by 198%

F.Hinds, a British jewelry retailer, wanted to attract a younger generation of consumers and drive in-store traffic to meet its revenue goals. With guidance from their affiliate marketing agency partner Acceleration Partners (AP), F.Hinds partnered with Airtime Rewards, a card-linked offer rewards program with 2.5 million members, to achieve its objectives. Airtime Rewards provided transaction value data and targeted nearby shoppers through its platform to drive in-store and online purchases. It also marketed F.Hinds' products to its younger audience, highlighting items that appealed to their unique preferences.

Find out how F.Hinds engaged their target audience and increased in-store purchases by 90% through a CLO affiliate partner.


198%increase in total program revenue YoY from Jan. 1 - Mar. 9, 2022

90%transactions from Airtime Rewards were in-store purchases in 2022

13%of online shoppers opted to also shop in-store

38%of all program revenue YTD has been made up by Airtime Rewards

140%of ROAS goal achieved

The Challenge

F.Hinds, a family-owned British jewelry retailer with over 115 stores across the UK, was facing the challenge of adapting to shifting consumer behavior in the jewelry industry. The number of consumers purchasing jewelry has dramatically increased in recent years, with new online jewelry shops capturing the digital-first generation.

F.Hinds wanted to:

Attract and engage a younger generation of jewelry consumers to their brand
Drive in-store traffic through innovative partners to reach a broader audience
Boost customer sales while meeting a target ROAS

To address these challenges, F.Hinds turned to their agency partner Acceleration Partners (AP) to find a unique partnership that would help them reach their online and in-store revenue goals and bring their company to a larger audience.

Our Approach

F.Hinds tasked AP with revitalizing their affiliate program to increase revenue for their younger target demographic. AP approached Airtime Rewards, a card-linked offer (CLO) affiliate with 2.5M+ community members and an average member age of 26, which could easily target F.Hinds' desired audience and goal of bringing in new sales. Airtime Rewards helped F.Hinds achieve their goals in three ways:

  1. In-store targeting: Airtime Rewards provided transaction value data by store location, demographic, and segmentation to help F.Hinds reach their younger audience and meet retention and acquisition goals. Airtime Rewards could also target nearby shoppers through their rewards app to drive them to make in-store purchases.

  2. Young audience engagement: Unlike other CLO partners, Airtime Rewards targets younger consumers with high phone contract amounts or those looking for applicable ways to save money. Airtime Rewards' approach of providing cashback that can be directly applied to bills is especially appealing to consumers between the ages of 18 and 34.

  3. Product marketing for key demographic: Airtime Rewards marketed F.Hinds' products to their younger audience by highlighting items that would be most appealing to them, such as engagement rings and reduced gold hoop earrings perfect for a night out.

By partnering with Airtime Rewards, F.Hinds' affiliate program saw a boost in revenue both online and in-store, thanks to their effective targeting of younger consumers through relevant rewards and product marketing.

Download the Case Study PDF

Get it Now

Let's Get Started!