How Leading Brands Are Working with Loyalty Partners in Their Affiliate Programs20190924080053

How Leading Brands Are Working with Loyalty Partners in Their Affiliate Programs

When it comes to revenue generation or new customer acquisition, loyalty partners can be incredibly lucrative, high-value partners for brands in almos...
Earn More as a Performance Partner20190807080017

Earn More as a Performance Partner

If you are someone – even a company or organization – who is used to receiving a flat fee compensation from a brand, and you want to continue partneri...
What Brands Should Know About Return On Ad Spend In Affiliate Marketing20190702080034

What Brands Should Know About Return On Ad Spend In Affiliate Marketing

Whether your brand has an established, high-performing affiliate program that you’re seeking to optimize or you’re new to the channel and navigating i...
Performance Partnerships 101: Cost Per Action (CPA)20190221080007

Performance Partnerships 101: Cost Per Action (CPA)

Performance Partnerships® are the way forward for the affiliate marketing industry. It’s a powerful framework that includes everything that companies ...
Top books for affiliate marketers20190206053013

Top books for affiliate marketers

“Leaders are readers” Here at AP we recently launched our own book club, an internal initiative that cultivates professional reading across the AP tea...
Performance Partnerships: One Year Later20180510080644

Performance Partnerships: One Year Later

  It’s hard to believe that it’s been a year since the release of Performance Partnerships, an industry-leading book written by Acceleration Part...
5 Books New Graduates Entering the Affiliate Marketing Industry Should Read20180419080019

5 Books New Graduates Entering the Affiliate Marketing Industry Should Read

Entering the affiliate marketing industry as a recent graduate can be overwhelming, especially if your college catalog lacked an “Affiliate Mark...
5 Questions to Ask Before Implementing an Affiliate Marketing Strategy20180321080038

5 Questions to Ask Before Implementing an Affiliate Marketing Strategy

In this age of media buying, some big questions persist about the effectiveness of programmatic and pay-per-click (PPC) advertising. Ad view counts ca...
Why You Should Treat Partner and Customer Acquisition the Same Way20180307080001

Why You Should Treat Partner and Customer Acquisition the Same Way

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usuall...
How Leading Companies Are Using Affiliate to Test Other Channels20180213080000

How Leading Companies Are Using Affiliate to Test Other Channels

Wish there was a way to test out marketing initiatives with less upfront risk?  Even better, what if there was a way to pay only for those action...