Effective Ways Brands Can Recapture Customers as the Economy Reopens20200602080027

Effective Ways Brands Can Recapture Customers as the Economy Reopens

The shutdown of non-essential brick and mortar stores, the stay-at-home orders, the layoffs and the furloughs due to COVID-19 have all impacted brands...
Publisher Spotlight: Nift Networks20200529080026

Publisher Spotlight: Nift Networks

Acceleration Partners’ Publisher Spotlight is an ongoing series where members of our Publisher Development team shine a light on innovative publishers...
Measuring the Incrementality of your Affiliate Marketing Partners20200512080047

Measuring the Incrementality of your Affiliate Marketing Partners

We recently published an Incrementality in Affiliate Marketing 101 blog post that’s a must-read if you haven’t yet determined what incrementality mean...
A Message to CMOs: How you Treat your Affiliate Partners Will Have Long-Term Repercussions20200421090000

A Message to CMOs: How you Treat your Affiliate Partners Will Have Long-Term Repercussions

One thing is for certain in these uncertain times: how brands treat their affiliate partners during this COVID-19 crisis will have a ripple effect lon...
Q&A with Robert Glazer on Effective Affiliate Marketing20200409090003

Q&A with Robert Glazer on Effective Affiliate Marketing

Robert Glazer is the founder and CEO of Acceleration Partners.  What are three things marketers should do to get performance-based results?Robert...
How to Best Communicate with Partners If Pausing your Affiliate Program20200330090018

How to Best Communicate with Partners If Pausing your Affiliate Program

To say that many brands are facing challenging times would be a vast understatement. In this precarious economic environment, companies in wide-rangin...
Top 5 Things to Know About Publisher Development In Affiliate Marketing20200325090037

Top 5 Things to Know About Publisher Development In Affiliate Marketing

Trying to keep up with the latest industry strategies, insider tips, tricks and trends and marketing predictions is enough to make your brain hurt.Eve...
Why Pausing or Stopping An Affiliate Program Is A High-Risk Business Decision20200324090549

Why Pausing or Stopping An Affiliate Program Is A High-Risk Business Decision

In a challenging economic climate, like what we’re all dealing with at this moment, it’s common for companies to consider scaling back budgets and cut...
Brands Facing Unwanted Inventory. Affiliate Marketing is the Solution.20200323090008

Brands Facing Unwanted Inventory. Affiliate Marketing is the Solution.

During the current economic crisis, the calculus of many retailers has shifted quickly and dramatically. Brands have gone from providing a wide produc...
Top U.S. Partner Marketing Conferences to Attend in 202020200114062518

Top U.S. Partner Marketing Conferences to Attend in 2020

Now that we are at the beginning of a new year, it’s time to finalize planning for conferences and events. If you haven’t yet started, don’t worry! We...