Effective Ways Brands Can Recapture Customers as the Economy Reopens20200602080027
Effective Ways Brands Can Recapture Customers as the Economy Reopens
The shutdown of non-essential brick and mortar stores, the stay-at-home orders, the layoffs and the furloughs due to COVID-19 have all impacted brands...
Publisher Spotlight: Nift Networks20200529080026
Publisher Spotlight: Nift Networks
May 29, 2020performance partnerships, publisher spotlight, Partner spotlight, Nift Networks0 comments
Acceleration Partners’ Publisher Spotlight is an ongoing series where members of our Publisher Development team shine a light on innovative publishers...
Measuring the Incrementality of your Affiliate Marketing Partners20200512080047
Measuring the Incrementality of your Affiliate Marketing Partners
We recently published an Incrementality in Affiliate Marketing 101 blog post that’s a must-read if you haven’t yet determined what incrementality mean...
A Message to CMOs: How you Treat your Affiliate Partners Will Have Long-Term Repercussions20200421090000
A Message to CMOs: How you Treat your Affiliate Partners Will Have Long-Term Repercussions
One thing is for certain in these uncertain times: how brands treat their affiliate partners during this COVID-19 crisis will have a ripple effect lon...
Q&A with Robert Glazer on Effective Affiliate Marketing20200409090003
Q&A with Robert Glazer on Effective Affiliate Marketing
April 9, 2020affiliate marketing, performance partnerships, bob glazer, global affiliate program management0 comments
Robert Glazer is the founder and CEO of Acceleration Partners. What are three things marketers should do to get performance-based results?Robert...
How to Best Communicate with Partners If Pausing your Affiliate Program20200330090018
How to Best Communicate with Partners If Pausing your Affiliate Program
To say that many brands are facing challenging times would be a vast understatement. In this precarious economic environment, companies in wide-rangin...
Top 5 Things to Know About Publisher Development In Affiliate Marketing20200325090037
Top 5 Things to Know About Publisher Development In Affiliate Marketing
Trying to keep up with the latest industry strategies, insider tips, tricks and trends and marketing predictions is enough to make your brain hurt.Eve...
Why Pausing or Stopping An Affiliate Program Is A High-Risk Business Decision20200324090549
Why Pausing or Stopping An Affiliate Program Is A High-Risk Business Decision
March 24, 2020performance partnerships, pay-for-performance marketing, repercussions of pausing affiliate program0 comments
In a challenging economic climate, like what we’re all dealing with at this moment, it’s common for companies to consider scaling back budgets and cut...
Brands Facing Unwanted Inventory. Affiliate Marketing is the Solution.20200323090008
Brands Facing Unwanted Inventory. Affiliate Marketing is the Solution.
During the current economic crisis, the calculus of many retailers has shifted quickly and dramatically. Brands have gone from providing a wide produc...
Top U.S. Partner Marketing Conferences to Attend in 202020200114062518
Top U.S. Partner Marketing Conferences to Attend in 2020
January 14, 2020affiliate marketing, conferences, performance partnerships, partner marketing conferences, conferences 20200 comments
Now that we are at the beginning of a new year, it’s time to finalize planning for conferences and events. If you haven’t yet started, don’t worry! We...