From Likes to Sales: Insights from CEL on Maximizing ROI Through Influencer Content
Key Insights from Creator Economy Live At Creator Economy Live (CEL), Amelia Glynn, VP of Influencer Client Services at Acceleration Partners, moderated the panel... Read more.
Bridging the Gap: Key Insights from ASW’s Panel on Brand-Creator Collaboration
At Affiliate Summit West (ASW), Courtney Rieker, our Director of Influencer Brand Management, moderated the panel titled ‘Bridging the Gap Between Brand and... Read more.
Influencer Marketing vs. Brand Ambassadors: What’s the Difference
If you’ve spent enough time researching different marketing strategies, you’ve likely come across two seemingly similar concepts: influencer marketing and brand... Read more.
Get Back on Track(ing): Insights from ASW’s Panel on Tracking and Consent Challenges in Affiliate Marketing
At Affiliate Summit West (ASW), our Chief Strategist took part in a panel titled “Get Back on Track(ing)”, sparking an essential conversation about the... Read more.
Maximizing Influencer-Generated Content: How to Repurpose for Greater Impact
When it comes to modern marketing, content is more than king—it’s the cornerstone of a successful digital marketing strategy. From engaging Reels on Instagram... Read more.
Micro vs Macro Influencers: Deciding Which is Best for Your Brand Strategy
Whether you’re in the planning phase of your first influencer marketing campaign or brainstorming ways to grow and scale your brand’s affiliate marketing program,... Read more.
How to Build Effective Influencer Partnerships for Brand Growth
By now, you and your team have likely heard about influencer marketing, affiliate partners, co-branded campaigns and commission-based partnership models. Affiliate... Read more.