Navigating GA4 within Affiliate Marketing
Since Google’s official launch of GA4 on July 1st of this year, many brands, digital marketers, and agencies have been pondering the GA4 vs. Google Analytics... Read more.
Strategies to Thrive in Western Europe’s Shifting E-Commerce Landscape
In 2022, e-commerce sales in Western Europe declined by 4.5%. By the end of 2023, e-commerce sales should experience a slight rebound of 3%. However, overall retail... Read more.
The Impact of GenAI on Marketing and Partnership Strategies
Unequivocally, 2023 has been the year of generative artificial intelligence (genAI), thanks in large part to ChatGPT. It seems that just about everyone is using... Read more.
La Blanca Selects Acceleration Partners to Manage Their Affiliate Program
La Blanca, a women’s swimwear company, has selected Acceleration Partners (AP) to manage their affiliate marketing program. For more than 40 years, La Blanca has... Read more.
How to Migrate Your Affiliate Technology Without Disrupting Partner Productivity
You’ve built a productive network of affiliate partners, but you realize you need to migrate your program to a different affiliate technology that can handle the... Read more.
The Future of Mobile Affiliate Marketing: Predictions and Insights
Influencer partnership marketing is, without a doubt, one of the most viable means of achieving your growth goals and bolstering revenue. If you want to create a... Read more.
Understanding the State of China’s E-Commerce Industry
According to expert predictions, China’s retail and e-commerce sales will experience strong growth throughout 2023. By year’s end, China’s e-commerce retail... Read more.
Social Search Is Taking Off — Are You Ready to Capitalize?
The age of social search is in full swing. Unsurprisingly, this shift in user search preferences has come about at the same time that millions of Gen Zers are... Read more.
Performance PR: Elevating Brands through the Synergy of Public Relations and Affiliate Marketing
Performance PR, in simple terms, is the synergy between public relations and affiliate marketing. At first mention, it may not sound like an essential aspect of... Read more.