Eco-Friendly Alliances: Sustainability Initiatives Through Affiliate Marketing
Affiliate marketing is best known as a powerful growth catalyst for emerging brands and established companies alike. However, the ever-evolving world of affiliate... Read more.
How to Leverage Influencer Networks in the Affiliate Channel
In recent years, influencer networks have seen a significant rise in prominence, becoming an increasingly essential component of marketing strategies. The influencer... Read more.
Ensuring FTC Compliance in Your Partnership Program
Scaling a partnerships program often requires working with a large number of partners. Unfortunately, given this volume of partnerships, it can be difficult to ensure... Read more.
The Digitization of the Retail Store
It seems like just about everything has gone digital, including coupons, ads, and movies. But make no mistake: The digital revolution is just getting started, and... Read more.
Threads: What You Need to Know for Your Partnership Marketing Journey
When Threads launched in early July 2023, the entire world was buzzing. Everyone — from A-list celebrities to casual users and influencers — was scrambling to... Read more.
Content Partner Recruitment Strategies: How to Stand Out in a Crowded Market
Content partnerships are a valuable tool for building your brand, boosting revenue, and breaking into new markets. However, if you want to use this proven partnership... Read more.
5 Strategies for Ad Measurement Success in a Privacy-Focused World
According to a report by eMarketer and Insider Intelligence, less than two-thirds of marketing professionals are “extremely confident” in their ability to measure... Read more.
Navigating GA4 within Affiliate Marketing
Since Google’s official launch of GA4 on July 1st of this year, many brands, digital marketers, and agencies have been pondering the GA4 vs. Google Analytics... Read more.
Strategies to Thrive in Western Europe’s Shifting E-Commerce Landscape
In 2022, e-commerce sales in Western Europe declined by 4.5%. By the end of 2023, e-commerce sales should experience a slight rebound of 3%. However, overall retail... Read more.
The Impact of GenAI on Marketing and Partnership Strategies
Unequivocally, 2023 has been the year of generative artificial intelligence (genAI), thanks in large part to ChatGPT. It seems that just about everyone is using... Read more.