October 19th, 2021
PI LIVE London
Speakers: Helen Southgate & Lisa Power
Topic: Why outcomes-based marketing will be the channel of choice
The unique selling point of the affiliate channel is that it is a model that pays out on performance only. As traditional affiliate marketing becomes part of the wider partnership ecosystem and we see the blurred lines between traditionally brand-led channels such as influencer and mass media, what does this mean for the original outcomes-based channel of choice? And how can this shift benefit all industry stakeholders? In this session, Helen and Lisa will explore and discuss how outcomes-based marketing is securing higher marketing budgets and why it will be the go-to channel for all brands in the future. They will refer to current case studies and successes from APs 170+ global client base.
May 11th, 2021
PI LIVE Global
Speaker: Stephanie Lester
Topic: Going Global – How to Run a Global Affiliate Programme
As countries become increasingly connected across the World, many brands are looking to globalise their affiliate marketing activities and grow their marketing channels across borders. The concept of taking a successful, established brand and building its presence in another territory seems straightforward. But it is in fact not a paint-by-numbers affair. Market nuances and needs must be taken into account when going global. Acceleration Partners’ Global Account Director, Stephanie Lester will share learnings of how to successfully run programmes across borders, including best practice and actionable insights.
July 1st, 2020
Affiliate Summit Europe: REMOTE
Chairperson: Helen Southgate
Topic: What Do The Next 12 Months Look Like For The Performance Marketing Industry?
Join some of the biggest names in the industry, as they discuss the major takeaways from the last year and look ahead to the next 12 months – What will be the long term impact of COVID-19 on the industry?
What are the challenges and opportunities facing the performance marketing industry in Europe?
May 12-14, 2020
The Social Shake Up
Speaker: Sarah Johnson Dayes
Topic: How to Reframe Your Marketing Partnerships for ROI
If your brand wants to see ROI on its marketing partnerships (and it does), it is essential to innovate as you work with your marketing partners.
“Partners” come in all shapes and sizes and can offer significant value to brands in any industry. However, many brands struggle with how to find the right partners to help them reach new audiences, achieve incremental results and gain a competitive edge in their industry.
In addition, it’s becoming increasingly important to brands that more of their marketing is performance-based. Marketers must ensure they are paying their partners after results have been realized—not before.
This session will help expand your understanding of who a partner is, how more relationships can be managed efficiently at scale and why performance-based compensation is the future of marketing.
- The definition of a strong performance partnership
- How to reframe your perspective of who a “partner” is in 2020 and beyond
- Why your performance partners need to know your brand’s goals and the reasoning behind those goals
- A successful case study example from Home Depot’s partnership efforts
- How to work across your internal marketing and business development teams to identify partners that align with business objectives
May 12-13, 2020
Below are a few of the events we’ve presented at in the past.
Alison Chew @ SubSummit
Driving Quality Subscriptions with Affiliate Marketing
Robert Glazer @ ScaleUp Summit
How Performance Partnerships Can Scale Your Business