Swarovski Successfully Migrates Their Global Affiliate Programme
Swarovski wanted to migrate its affiliate programme to one affiliate platform with impact.com. The client had a complex global affiliate programme covering 20+ countries and conducted a brand repositioning concurrently. With guidance and strategic support from the Acceleration Partners global team and established in-market partner relationships, Swarovski successfully migrated their affiliate programme in three weeks.
81% of partners sale-active in two weeks
98% of total revenue migrated in three weeks
The migration support and management by Acceleration Partners, combined with the automation and scaling functionality within impact.com’s Partnership Cloud allowed the Swarovski team to focus on getting their programme up and running, and focused on business objectives rather than the migration.
Swarovski wanted to migrate its affiliate programme to one affiliate platform. The challenge this luxury jewelry brand and their partnership marketing agency, Acceleration Partners, faced was two-fold:
- Their affiliate programme covers 20+ countries, all of which were tracked individually with activity split across multiple affiliate networks.
- In line with its brand repositioning, Swarovski wanted to remove certain partners from the programme ahead of the migration.
Customised Migration Plan
Reviewed programme partners across EMEA, APAC and North America to determine who would be migrated.
Utilised the automation capabilities within impact.com’s partnership technology offering to manage communications and follow ups to partners regarding the migration.
Audited all migrated partners to ensure that their links and creatives were updated. And recruited new partners that aligned with the clients refreshed brand image.
