The Case Study

Global Cybersecurity Software Company Increases Revenue by $63k+ with Acceleration Partners

The third-largest economy in the world, Japan offers many opportunities for brand growth. Its unique culture and business etiquette mean that brands must tailor campaigns to market nuances.

A large global software company – offering B2C cybersecurity – looked to increase revenue via their affiliate programme in Japan but lacked the local internal resources and language capabilities to hit campaign goals. They approached Acceleration Partners to launch an in-market affiliate campaign.

As a direct result of the team's in-market, data-driven strategy, this global cybersecurity software brand successfully engaged with its programme partners and increased revenue from the Japanese market during their "Summer Campaign", compared to the previous year's performance.


$63k+ added revenue

+1555% traffic increase P/P

+287% units sold P/P

+1957% revenue P/P

The Challenge

A large global cybersecurity software company looked to increase revenue via its affiliate channel in Japan, focusing on optimising existing affiliate partners for their "Summer Campaign" - an annual sales campaign run for seven weeks.

Our Approach

In-Country Account Management and Partner Development Expertise

As a global partnership marketing agency, Acceleration Partners provided the client with on-the-ground account management and partner development expertise to exceed campaign goals and establish successful, in-market partnerships.

Launched a targeted reactivation and optimisation campaign focusing on Loyalty and Content partners to target consumers across the sales funnel.

Adapted partner communication and promotional materials into the local language. 

Utilised existing partner relationships to negotiate exposure. Strategic CPA increases were offered to partners in exchange for additional campaign exposure.

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