Building an Effective Affiliate Programme From the Ground Up
Acceleration Partners worked closely with children's specialty retailer to develop and launch their affiliate programme. Their objective was to create an affiliate marketing strategy that would grow their in-person and online consumer base through brand awareness while also minimising cost per acquisition.
Learn how AP helped this children's speciality retailer build a custom strategy using traditional and non-traditional partnerships to increase their affiliate base by 175%.
451
schools joined the storefront programme in the first five months
99%
of all affiliates are content bloggers
175%
increase in affiliate base without using voucher sites
60%
conversion rate via Discover partnership
67%
year-over-year affiliate programme revenue increase
The client, a children’s specialty retailer, operates in an extremely niche market. Additionally, the retailer’s in-house team had virtually no experience creating, launching, or managing an affiliate marketing programme. However, the retailer does have a well-established business model and strong sales revenue, which serve as a viable launching point for a successful affiliate programme.
The retailer’s goal for the affiliate programme was to enhance brand awareness among potential customers. The client also hoped to use the affiliate channel as its primary method of acquiring additional online buyers.
In order to achieve all of the client’s performance goals, Acceleration Partners needed to develop an affiliate programme that drove both in-store and online sales. This would require the creation of new partnerships with traditional and non-traditional affiliates.
Multifaceted
Strategy
- Launch the programme on one dedicated affiliate network
- Launch coinciding loyalty programmes to increase total sales
- Partner with Access Network and Discover
- Set a competitive commission structure
- Connect with non-traditional affiliates via a storefront programme
- Develop modernised marketing strategies
- Recruit thousands of content bloggers
Acceleration Partners’ multifaceted approach laid the foundation for a successful affiliate programme. It also advanced the client’s goals of increasing brand awareness by using established affiliate marketing tactics. Most importantly, the aforementioned solutions drove both in-store sales and online transactions, which was integral to meeting the client’s revenue goals.
