In outcomes-driven marketing, the traditional affiliate is among the most established partnership types. This popular channel can include coupon, deal, loyalty, and subnetwork affiliates. Affiliates are compensated by a brand only after delivering on a desired action (e.g., sale, lead, new customer). The traditional affiliate model makes it possible for brands to partner with individuals or companies to track and measure performance in an efficient, scalable, and cost-effective way.
Traditional affiliate partnerships offer brands immense potential and an opportunity to maximize and diversify marketing spend. While there is no one-size-fits-all approach to developing an affiliate marketing program, our team of industry experts will work with you to develop a partner strategy that will help you drive growth and achieve goals. We can even refine your established affiliate marketing program and expand your reach with creative and unique performance partners®.