The concept of lead generation can be a controversial topic in the world of business and marketing. However, as brands realize how today's sophisticated tracking technology and advanced verification techniques are allowing them to cost-effectively generate high-quality leads via their affiliate program, perceptions are changing – as is their understanding of how the affiliate model can be used to drive scalable performance well beyond a sale.
In this free guide you'll learn:
- What a lead program partner is and how they are generating quality, high-value leads for brands.
- How the affiliate model's CPA compensation structure sets it apart from lead generation that pays partners for driving a sale further down the funnel.
- What types of information lead program partners can provide.
- Everything you need to know and do before adding these partners to your affiliate program.
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