Acceleration Partners’ Publisher Spotlight is an ongoing series where members of our Publisher Development team shine a light on innovative publishers from across the world.This month, we chatted with Chad Loughmiller, Partnerships Success Manager with LifeWorks by Morneau Shepell.
LifeWorks is a closed loop employee benefit platform which encompasses health & wellness, employee assistance, employee engagement, as well as discounts and perks. Users engage via desktop as well as the LifeWorks app.
We offer a variety of services including 24/7 employee counselling & coaching support and well-being content resources across all aspects of work and life.
We are also a platform for HR communication as well as building community within organizations. We boost company culture by leveraging your company news feed to celebrate great work and recognizing peers for a job well done.
Our Perks & Savings for Life Events help employees save everyday with discounts at over 1,000 retail brands. We also pro-actively reward & engage employees physical well-being through health risk assessments, challenges and health and wellness coaching.
LifeWorks passes back 100% of commissions to users in Cashback. Additionally, we boost cashback 100% (funded by LifeWorks) for the first $100 spent each month!
Closed-Employee networks allow advertisers to target new customers with more aggressive exclusive offerings while protecting the wide-spread distribution of these codes.
LifeWorks is a daily work resource for our users with a highly engaged audience – users average 2.6 logins per day & newsletter open rates averaging 32.9%.
LifeWorks offers a variety of placement opportunities throughout the platform including home page banners, featured exclusive & cashback offers, Top 10 Merchant page, newsletter sponsorship and newsfeed posts which include a push notification to all LifeWorks app users.
LifeWorks is a closed-employee network that requires individual users to login through a company portal setup for each individual employer. Therefore, we find users are less likely to abuse a benefit provided by their employer.We are constantly monitoring code usage and ensuring that any LifeWorks exclusive code is only being used within our network. As an added layer of protection, we will also work with advertisers in changing out their code on a monthly or quarterly basis, if desired.
LifeWorks does not require a coupon code and we are happy to work with specialty landing pages where the code is automatically applied!
We would only post an evergreen offer if it was semi-exclusive in nature, for example, if a coupon code was made available to all closed-employee networks.
We have found that there is not a specific vertical alignment. We tend to follow traditional affiliate trends, but performance is directly impacted by the strength of the offer, timing and promotional support.
Incentive Networks is a 3rd party white-label publisher network that allows us to track & facilitate the cashback tracking on the LifeWorks platform. The LifeWorks team manages all cashback relationships, Incentive Networks is simply used for the page setup & on-boarding.
There is no minimum requirement to launch on the platform, however, we would look for a competitive cashback rate within each vertical. It is important to remember that LifeWorks passes back 100% of commissions to users. Plus, we fund an additional 100% boost for the first $100 spent each month, which allows us to stay very competitive in the cashback space.
LifeWorks will be launching a new Top 10 Merchant page in August 2019 which will provide for additional promotional opportunities on the platform. Additionally, LifeWorks is working on an aggressive internal on-boarding initiative to bring on all EAP only clients within the new LifeWorks by Morneau Shepell platform.
First and foremost, GO WHITE SOX!
Lou Malnati’s is my go-to for deep-dish, otherwise Piece Pizzeria in Wicker Park is great for thin crust.
Kingston Mines is my favorite local place for live music, but you have to be ready for a bit of a late night!
To learn more about the incredible affiliate partnerships our Publisher Development team recruits, manages and introduces to industry-leading brands, reach out to our team.
Author: Acceleration Partners